Nice Wired piece on the influence of Pitchfork on the indie-rock world. I have to admit: I check out more records based on Pitchfork recommendations than anything else. Features an interesting admission from author Dave Itzkoff about the influence Pitchfork has on Itzkoff's former employer, Spin:
As Pitchfork's influence grew, we consulted the site as both a resource and a measuring stick – if it was lavishing attention on a new band, we at least had to ask ourselves why we weren't doing the same: By then, our value as a trustworthy and consistent filter had waned.
