Microsoft's PlaysForSure brand -- the logo that identifies whether a particular non-iTunes online music service will work with a particular non-iPod mp3 player -- has now been renamed Certified for Windows Vista. Even though it has nothing to do with Windows Vista. I guess they wanted to capitalize on all that successful Vista branding. Oh, wait.
As Ars Technica puts it:
Microsoft's PlaysForSure has always been a model of how to run a DRM ecosystem: launch a new scheme with logo, convince device makers to sign up, launch your own online music store that uses said ecosystem, drop your music store, launch your own device which uses incompatible DRM, launch new music store with same incompatible DRM, then change branding of ecosystem logo. On second thought, perhaps there's room for improvement here.Gotta love the private sector -- it's so efficient and market-driven.
