Sam Harris calls for an end to the term atheism:

Attaching a label to something carries real liabilities, especially if the thing you are naming isn’t really a thing at all. And atheism, I would argue, is not a thing. It is not a philosophy, just as “non-racism” is not one. Atheism is not a worldview—and yet most people imagine it to be one and attack it as such.... Why should we stand obediently in the space provided, in the space carved out by the conceptual scheme of theistic religion? It’s as though, before the debate even begins, our opponents draw the chalk-outline of a dead man on the sidewalk, and we just walk up and lie down in it.