This McCain web ad appears to argue that he would be a good president because in high school he reported on students who broke the honor code, and would continue to do so in the White House.

Surely they could have come up with a more compelling argument than that!

Also, check out how in showing "our heroes", they have some real people (Thomas Edison, Teddy Roosevelt, Ted Williams) and then a generic headless dude with a guitar. It's like they knew they should have a "rock star" but they didn't feel comfortable singling out any actual existing "rock star" as a hero!